Hi, there.
I'm Louella and I create pixels and build websites.

About

Results-driven, creative, and passionate about creating functional user experience in positive ways.

Professional and confident Web Graphic Designer with over 15 years of experience who loves design and technology, and always excited to take new challenges. Leadership and hands on experience in all phases of design, development, and digital marketing. Worked as in-house designer in the San Francisco Bay Area for large companies and startups, as well as freelance for small projects.

I do my best work when I get to collaborate with dynamic teams who strive to create the best possible experience for people. When I'm not creating pixels, coding, or tweeting, you'll find me biking, camping, hiking and eating pizza.

I am always curious, always learning, and never bored.

Current InterestUser Experience, Design Principles, and Web Development.

Experience

My career has taken a natural progression from graphic design, web design, video editing, photography, UI/UX design, digital marketing, to web development.

  •   Web Designer  5/2023 - Present
    • Delivered over 5 website mockups within 1 month, showcasing strong knowledge of Photoshop and creative abilities while following the client's brand style guide.
    • Proposed a design for a homepage refresh, conducting a thorough website analysis and creating mockups for desktop and mobile versions over a two-month period.
    • Developed 17 page screen mockups for a buy flow event listing page.
    • Produced design deliverable for wireframes, mockups, prototype, website, presentation, flyers, factsheet, maps, pull-up banner and style guide, achieved 99% stakeholder satisfaction.
    3/2023 - Present | San Francisco, CA
  •   Graphic Designer III   1/2022 - 8/2022

    Designer in the Technical Information Department.

    • Collaborated with stakeholders to established their design goals, timeline, and budget.
    • Developed and executed critical design projects within budget. Such projects are but not limited to: event collateral, presentation design, logos, environmental design, posters, brochures and maps.
    • Coordinated print production, attended press checks, and approved final artworks.
    1/2022 - 8/2022 | Livermore, CA
  •   Lead Creative Designer   6/2014 - 1/2022

    Leading in-house web, print, and digital marketing design solutions for a biopharmaceutical company:

    • Overall creating, developing, and managing five company websites using WordPress and eCommerce. These activities include the creation of all graphical elements, development, testing, documentation, implementation, marketing, troubleshooting and support
    • Produce creative print and graphic design solutions for all brand channels including packaging, events, retail and corporate. These activities include collaboration, brainstorming, layout and graphics development and print production. Attend press checks
    • Managing digital marketing (SEO, PPC, Analytics, Social Media and Email marketing)
    June 2014 - 1/2022 | Emeryville, CA
  •   Web and Graphic Designer   9/2011 - 6/2014

    Responsible for creative design solutions in both web and print projects:

    • Lead design, management, and development for company websites using HTML, CSS, JavaScript and how they interact with different browsers
    • Create artwork print-ready file and ensure in compliance with the internal SOP, CMO, and regulatory agencies, including print and web promotional materials, booth design, packaging and corporate identity
    • Implemented digital marketing (SEO, Social Media, AdWords and Google Analytics)
    September 2011 - June 2014 | Emeryville, CA
  •   UX Designer   1/2011 - 3/2011

    Working closely with UX director and engineers to define UI requirements by:

    • Created wireframes and mockups to support company's consistent visual guidelines
    • Assist producing graphic assets and edited CSS showcasing ads in the Squarespace CMS platform
    • Produced images mockup for web-based builders application tool
    • Provide PSD mockup production ready for HTML and CSS
    • Experienced designing within an agile environment
    January 2011 - May 2011 | San Francisco, CA
  •   Web Graphic Designer  10/2004 - 1/2011
    • Planned, designed and managed various company website
    • Close interaction with business unit to provide web design solution from brief to delivery
    • Produced mockups and screen designs to help document design decisions
    • Created web banner graphics, landing pages and implement e-newsletter
    • Develop ASP online form to generate customer’s data and improved customer response time
    • Hands-on involvement in a variety of marketing logistics and working events
    October 2004 - January 2011 | Redwood City, CA
  •   Web Designer  10/2003 - 10/2004
    • Created 357 sites design within 10 months for SBC client using Netopia’s web-based editing software
    • Record and track workflow in company database
    October 2003 - October 2004 | Emeryville, CA
  •   Web and Graphic Marketing Assistant  5/2001 - 6/2004
    • Developed and maintained company eCommerce website using Miva Merchant
    • Create and produced marketing collateral materials
    • Worked with the printers, vendors, and clients to manage business needs
    May 2001 - June 2004 | Novato, CA

Portfolio

Case Study

A Senior Care App to help seniors with their daily needs.

Accomplishments
  • 2023
  • Conducting research, competitive analysis, sketching and ideating, paper and digital wireframing, low and high-fidelity prototyping, affinity mapping, conducting usability studies, accounting for accessibility, and iterating on designs.
  • Tools: Figma and Adobe XD
LLNL Projects

Graphic design and UX design for DOE National Laboratory.

Accomplishments
  • 2022
  • Worked on multiple projects related to engineering, science, and business units
  • Projects: presentation design, directional signs, brochures, logos, and maps
  • Tools: InDesign, Photoshop, and Illustrator
Image of Eat the Burger
Avenova Poster

Poster for prescribing eye doctor.

Accomplishments
  • 2021
  • Integrated with QR code for tracking to assess the campaigns' performance
  • Printed 10K every quarter, which resulted in 20% more leads
  • Tools: Illustrator and Photoshop
Image of Train Schedule
The Orion Fund

UX design, sitemap, wireframes, front-end development, and graphic design.

Accomplishments
  • 2013 - Present
  • As freelance, I designed the non-profit marketing collateral and website
  • Services included discovery, wireframes, front-end development (HTML and CSS), and graphic design
  • Tools: Illustrator, Photoshop, WordPress, Bluehost, and Google Analytics
Image of Time Trivia Game
Sales Training Materials

Graphic design development for patient and prescribing eye doctor.

Accomplishments
  • 2020 - 2021
  • Designed a 15-page document for the field aid
  • Utilized the brand style guide to keep design consistent
  • Tools: Illustrator and Photoshop
Image of Tripper
Bus Shelter Display

Outdoor advertisement during COVID-19.

Accomplishments
  • 2020
  • Located in downtown San Francisco in 20 bus stop stations
  • Using the QR code and dedicated phone number, Novabay were able to track the campaigns' performance, gaining in 20K units sales during Q3
  • Tools: Illustrator and Photoshop

Skills

Print Design

Illustrator
InDesign
Photoshop

Content Management System (CMS)

Squarespace
WordPress

Ecommerce

BigCommerce
Shopify

Prototyping Tools for UX/UI Design

Adobe XD
Figma

Digital Marketing

Google Adwords
Google Analytics
Google Search
Search Engine Optimization
VerticalResponse
Mailchimp

Web Languages / Technologies

HTML
CSS
JavaScript
jQuery
Materialize
Bootstrap
Dreamweaver
MySQL
Mongo DB
Node JS
Python
React JS
GitHub
Heroku

EDUCATION/CERTIFICATIONS

Google UX Design Professional Certificate, Coursera | December 2023

Certification in Full Stack Web Development, UC Berkeley Extension | April 2018

Bachelor of Art in Design and Visualization, Carrington College | 2003

Graphic Design Certificate, Santa Rosa Junior College | 2001

INDEPENDENT COURSEWORK:

  • Introduction to User Experience Design, Coursera Course Certificates | September 2016
  • HTML, CSS, and JavaScript, Coursera Course Certificates | August 2016
  • Advanced Search Engine Marketing Certificate, University of San Francisco | August 2014
  • 24-Evening Web Marketing Course, AcademyX Computer Training | May 2013
  • WordPress Fundamentals, AcademyX Computer Training | June 2013
  • Studio Graphic Design Classes, Academy of Art University | 2006 - 2008

Contact