Hi, there.
I'm Louella and I create pixels and write codes.

About

Results-driven, creative, and passionate about creating functional user experience in positive ways.

Professional and confident Web Graphic Designer and Front-End Web Developer with over 10 years of experience who loves design and technology, and always excited to take new challenges. Leadership and hands on experience in all phases of design, development, and digital marketing. Worked as in-house designer in the San Francisco Bay Area for large companies and startups, as well as freelance for small projects.

I do my best work when I get to collaborate with dynamic teams who strive to create the best possible experience for people. When I'm not creating pixels, coding, or tweeting, you'll find me biking, camping, hiking and eating pizza.

I am always curious, always learning, and never bored.

Current InterestJavaScript, MySQL, ReactJS, UI Design Patterns, User Experience

Experience

My career has taken a natural progression from graphic design, web design, video editing, photography, UI/UX design, digital marketing, to web development.

  •   Lead Creative Designer   6/2014 - Present

    Leading in-house web, print, and digital marketing design solutions for a biopharmaceutical company:

    • Overall creating, developing, and managing five company websites using WordPress and eCommerce. These activities include the creation of all graphical elements, development, testing, documentation, implementation, marketing, troubleshooting and support
    • Produce creative print and graphic design solutions for all brand channels including packaging, events, retail and corporate. These activities include collaboration, brainstorming, layout and graphics development and print production. Attend press checks
    • Managing digital marketing (SEO, PPC, Analytics, Social Media and Email marketing)
    June 2014 - Present | Emeryville, CA
  •   Web and Graphic Designer   9/2011 - 6/2014

    Responsible for creative design solutions in both web and print projects:

    • Lead design, management, and development for company websites using HTML, CSS, JavaScript and how they interact with different browsers
    • Create artwork print-ready file and ensure in compliance with the internal SOP, CMO, and regulatory agencies, including print and web promotional materials, booth design, packaging and corporate identity
    • Implemented digital marketing (SEO, Social Media, AdWords and Google Analytics)
    September 2011 - June 2014 | Emeryville, CA
  •   UX Designer   1/2011 - 3/2011

    Working closely with UX director and engineers to define UI requirements by:

    • Created wireframes and mockups to support company's consistent visual guidelines
    • Assist producing graphic assets and edited CSS showcasing ads in the Squarespace CMS platform
    • Produced images mockup for web-based builders application tool
    • Provide PSD mockup production ready for HTML and CSS
    • Experienced designing within an agile environment
    January 2011 - May 2011 | San Francisco, CA
  •   Web Graphic Designer  10/2004 - 1/2011
    • Planned, designed and managed various company website
    • Close interaction with business unit to provide web design solution from brief to delivery
    • Produced mockups and screen designs to help document design decisions
    • Created web banner graphics, landing pages and implement e-newsletter
    • Develop ASP online form to generate customer’s data and improved customer response time
    • Hands-on involvement in a variety of marketing logistics and working events
    October 2004 - January 2011 | Redwood City, CA
  •   Web Designer  10/2003 - 10/2004
    • Created 357 sites design within 10 months for SBC client using Netopia’s web-based editing software
    • Record and track workflow in company database
    October 2003 - October 2004 | Emeryville, CA
  •   Web/Graphic Mktg. Assistant  5/2001 - 6/2004
    • Developed and maintained company eCommerce website using Miva Merchant
    • Create and produced marketing collateral materials
    • Worked with the printers, vendors, and clients to manage business needs
    May 2001 - June 2004 | Novato, CA

Portfolio

Image of StockGen
StockGen

Your personal financial advisor giving you financial recommendations.

Accomplishments
  • Front-end development in Materialize CSS
  • Provide mockup, branding, and layout
  • Integrated with Intrinio that allows API access via HTTPS authenticated requests
Image of Friend Finder
Friend Finder

This app will take input from the user and output name and photo with the best match.

Accomplishments
  • Front-end development in Materialize CSS
  • Dating app using Node and Express Servers
  • NPM Install express, body-parser, and path
  • Deployed to Heroku
Image of Eat the Burger
Eat the Burger

A restaurant app that let users input a burger name and add to the menu.

Accomplishments
  • Designed in Materialize CSS
  • Uses the MVC design pattern
  • Node and MySQL to query and route data to the app
  • Handlebars to generate the HTML
  • MySQL Workbench
Image of Train Schedule
Train Schedule

This app will create a train schedule application to host arrival and departure data.

Accomplishments
  • Front-end development in Bootstrap
  • HTML and CSS to render the web page
  • Firebase to store date
  • jQuery for Dom Manipulation
  • Moment.js to provide up-to-date train schedule
Image of Time Trivia Game
Trivia Quiz

A time trivia game using JavaScript for the logic and jQuery to manipulate HTML.

Accomplishments
  • Designed in Bootstrap
  • HTML and CSS to render the web page
  • Javascript for the logic
  • jQuery to manipulate HTML
Image of Tripper
Tripper

This travel app makes life easier to plan and organize your local trips.

Accomplishments
  • Designed in Materialize CSS
  • Contributed in creative strategy and UX
  • Node and MySQL to query and route data to the app
  • Handlebars to generate the HTML

Skills

Web Languages / Technologies

HTML
CSS
JavaScript
jQuery
Materialize
Bootstrap
Dreamweaver
MySQL
Mongo DB
Node JS
Python
React JS
GitHub
Heroku

CMS

Squarespace
WordPress

eCommerce

BigCommerce

Print Design

Illustrator
InDesign
Photoshop

Digital Marketing

Google Adwords
Google Analytics
Google Search
Search Engine Optimization
VerticalResponse

Education

Certification in Full Stack Web Development, UC Berkeley Extension | 2018

Studio Graphic Design Classes, Academy of Art University | 2006 - 2008

Bachelor of Art in Design and Visualization, Silicon Valley College | 2004

Graphic Design Certificate, Santa Rosa Junior College | 2001

INDEPENDENT COURSEWORK:

  • Introduction to User Experience Design, Coursera Course Certificates | September 2016
  • HTML, CSS, and JavaScript, Coursera Course Certificates | August 2016
  • Advanced Search Engine Marketing Certificate, University of San Francisco | August 2014
  • 24-Evening Web Marketing Course, AcademyX Computer Training | May 2013
  • WordPress Fundamentals, AcademyX Computer Training | June 2013

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